New Delhi: Sony India has unveiled its cutting-edge LED TV line-up powered by X-Reality: A unique picture engine which gives Sony TVs the be...
Masaru Tamagawa, Managing Director, Sony India, said, “The new Sony LED TV with its unique X-Reality picture engine will redefine television viewing once again by providing the best picture quality to the customers. Not only this, BRAVIA provides complete entertainment – from instant access to online video content to the immersiveness of 3D, thus, being an integrated entertainment hub for unparalleled convenience and versatility. He added saying, ‘BRAVIA is our flagship category contributing 35% to total sales. This financial year, we plan to maintain 30% market share backed by strong product line-up, aggressive marketing strategy and robust expansion plans.”
Demand for LED TVs is on an upswing with 15% contribution to total flat panel sales till April 2011 (As per latest GFK reports) and Sony is fuelling this growth by providing the best quality LED TVs in the Indian market. Boasting of the widest line-up of LED TVs, the exclusivity of Sony LED TV is the phenomenal X-Reality picture engine. So no matter the source, high definition or standard, X-Reality analyses each scene pixel-by-pixel and uses sophisticated pattern matching the picture, which ensures that the customers always gets the best picture quality possible. X-Reality enhances the contrast, gives superfine details and reproduces vivid images to display true-to-life colours.
Delivering the entertainment you want, when you want, the 2011 BRAVIA line-up delivers instant access to online entertainment. Providing internet feature right from 22(56 cms) to 65(165 cms) screen size, customer can Watch, Communicate & Search the internet right in the comfort of their home. Not only this, Sony also has some exclusive internet content such as Sony Entertainment Television video clips, Music Search enabling customers to search artist, album and song information while listening to music tracks and upcoming applications such as Friday Moviez. This line-up also marks the re-birth of 3D HD TVs that delivers outstanding performance in terms of better than ever 3D picture quality.
Pricing and Availability :
MRP Rs 309,900 /- (MRP inclusive of all taxes. Quoted MRP is for 1 unit of the product.)
KDL-46HX925 : Intelligent Peak LED Motionflow XR 800» X-Reality PRO picture engine
MRP Rs 203,900 /- (MRP inclusive of all taxes. Quoted MRP is for 1 unit of the product.)
KDL-46NX720 : Dynamic Edge LED OptiContrast and CORNING's Gorilla Glass Panel» Wi-Fi Integrated
MRP Rs 123,900 /- (MRP inclusive of all taxes. Quoted MRP is for 1 unit of the product.)
KDL-40NX720 : Edge LED» OptiContrast and CORNING's Gorilla Glass Panel» Wi-Fi Integrated
MRP Rs 93,900 /- (MRP inclusive of all taxes. Quoted MRP is for 1 unit of the product.)
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